About Us

Pure Ingredients from the Qinghai-Tibet Plateau, Delivered Worldwide.

General Health was established in 2002 in Xining, Qinghai Province, with the mission of developing highland plant and health products for the global health industry. Over the past 23 years, the Group has grown from a regional pioneer into China’s leading vertically integrated supplier of highland botanical ingredients, specializing in sea buckthorn, goji berry, and other Qinghai-Tibet Plateau specialty plants. The Group focuses on three core product categories: natural foods, light wellness supplements, and functional food ingredients. With over 200,000 mu (13,000+ hectares) of wild sea buckthorn harvesting areas and 10,000 mu (667 hectares) of organic goji berry plantations on the Qinghai-Tibet Plateau, General Health is the world’s largest source supplier of organic sea buckthorn and goji berry raw materials, with bases certified under four major organic standards: China Organic, USDA NOP, EU Organic, and JAS. General Health’s R&D center, led by dual academicians — Academician Sun Baoguo (Chinese Academy of Engineering) and Academician Zhang Xueji (Russian Academy of Engineering) — operates the industry’s first Academician Workstation and a National-Local Joint Engineering Laboratory recognized by the NDRC. The company holds 30+ invention patents and 30+ major scientific achievements, and is the only enterprise capable of applying sea buckthorn flavonoids to functional foods. With four GMP-certified production centers in Xining (supercritical CO₂ extraction), Golmud (organic fresh extraction), Nanjing (medicinal-food integration), and Taizhou (health innovation), General Health offers comprehensive OEM/ODM services. The company’s CNAS and CMA dual-accredited laboratory, equipped with 150+ instruments, performs 3,000+ testing parameters. Today, General Health serves over 1,000 brands with 60+ honors and awards, including National Key Leading Enterprise, National-Level Green Factory, and National Specialized and Innovative “Little Giant” Enterprise.

Year of Establishment

Number of employees

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assembly line

Factory Size

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Our Core Strengths

Scalable Supply

Drums to containers, stock to custom contracts.

Clean Extraction

Solvent-free supercritical CO₂ and low-temp processes.

Global Certifications

Organic, BRC, HACCP, ISO 22000, HALAL, KOSHER.

Traceable Origin

QR-code batch traceability from plateau to port.

FAQ

Can General Health provide samples for evaluation before placing a bulk order?

Yes. General Health offers product samples for quality evaluation and formulation testing. Standard samples are shipped within 5–7 business days. Custom samples with specific formulation parameters can be arranged upon request. Please contact our sales team with your requirements and we will provide a sample quotation promptly.

How does General Health ensure product quality and traceability?

General Health operates a CNAS and CMA dual-accredited laboratory equipped with over 150 advanced testing instruments, including HPLC and LC-MS systems. Every batch undergoes rigorous testing for heavy metals, pesticide residues, microbial contamination, and active compound potency. Full traceability is maintained from our 200,000-mu (13,000+ hectare) wild harvesting areas and 10,000-mu (667-hectare) organic plantations through processing to final shipment.

What is the minimum order quantity (MOQ) and typical lead time?

MOQ varies by product type: typically 100 kg for oils and extracts, and 500 kg for juices and powders. Standard lead time is 15–30 business days after order confirmation, depending on product specifications and order volume. For customized or organic-certified orders, please contact our sales team for a detailed quote and timeline.

Does General Health offer OEM/ODM and private-label manufacturing services?

Yes. General Health provides end-to-end OEM/ODM solutions including custom formulation design, ingredient sourcing from our own certified bases, production processing in GMP-certified facilities, packaging customization, and quality testing. General Health supports private-label projects for nutraceuticals, functional foods, beverages, and personal care products with flexible MOQ options.

What international certifications do General Health's products and facilities hold?

General Health holds China Organic, USDA NOP Organic, EU Organic, and JAS Organic (Japan) certifications for both raw material bases and processing facilities. Our factories are additionally certified under BRC, HACCP, ISO 9001/14001/45001, ISO 22000, HALAL, and KOSHER standards, ensuring compliance with regulatory requirements across North America, Europe, Japan, Southeast Asia, and the Middle East.

What types of sea buckthorn and goji berry ingredients does General Health supply?

General Health supplies a comprehensive range of sea buckthorn and goji berry derivatives, including supercritical CO2 extracted seed oil, fruit oil, fruit powder, freeze-dried powder, standardized extracts, pure juice, and concentrated juice. All products are available in organic-certified and conventional grades, with full customization of specifications to meet your formulation requirements.

Our Certificates

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Company History

Expanded Production Layout & Attained Top-Tier National & International Certifications

the Nanjing Production Center was officially launched with new production lines for collagen oral liquid and solid beverages (2018). The Group was named a Qinghai Provincial SRDI SME and national SRDI "Little Giant" Enterprise (2021). In 2022, General Health was certified as both a Provincial Green Factory and National-level Green Factory. It passed the Integration of Informatization and Industrialization Management System assessment (Feb 2024) and obtained Grade A BRCGS Global Standard for Food Safety certification—the highest grade representing a nearly zero-defect food safety management system (2024). The Taizhou Production Center commenced operation with new coffee and probiotic production lines (2025). In 2026, General Health wolfberry base received national "Three Nos and One Full" certification, joining the exclusive roster of only 60 premium Chinese medicinal material bases across China.

2018-01-01

First to Pass US FDA Audit and National Key Enterprise Designation

General Health became the first Chinese sea buckthorn enterprise to pass the US FDA on-site audit (2014). The Group was designated a National Key Leading Enterprise in Forestry Industrialization (2016). In 2017, General Health established Qinghai Puce Testing Co., Ltd. and the Nanjing headquarters project broke ground, marking expansion to eastern China.

2014-01-01

National Recognition and Academician Workstation Established

General Health established an industry-first Academician Workstation in partnership with leading Chinese academicians, creating a dedicated platform for cutting-edge research on highland plant bioactive compounds.

2006-01-01

Industry-First R&D Platform and National S&T Project Leadership

General Health established China's first Qinghai-Tibet Plateau Sea Buckthorn Research Center (2003), undertook the Ministry of Science and Technology's Western Major Project on sea buckthorn flavonoid technology (2004), and was recognized as a High-Tech Enterprise (2005). The company introduced its pioneering supercritical CO₂ extraction line and won its first Qinghai Province S&T Progress Award.

2003-01-01

Company Founded – Pioneering Highland Botanical Development

General Health was officially established in Xining, Qinghai Province, with a mission to develop and commercialize the extraordinary botanical resources of the Qinghai-Tibet Plateau. The company began its journey focusing on sea buckthorn and goji berry as core raw materials for the health and wellness industry.ibet Plateau, focusing on sea buckthorn and goji berry as core raw materials.

2002-01-01