ABOUT GENERAL HEALTH

B2B Botanical Ingredients & Contract Manufacturing — Rooted in the Qinghai-Tibet Plateau

Our Story

Founded in 2002 in Xining, Qinghai — the gateway to the Qinghai-Tibet Plateau — General Health began as a research-driven mission to unlock the potential of wild sea buckthorn. Today, we are a vertically integrated ingredient and manufacturing partner serving nutraceutical, functional food, and cosmetic brands worldwide.

We are not a consumer brand. We are a B2B partner — trusted by formulators, contract manufacturers, and global distributors who need reliable, certified, and scientifically documented raw materials, or a manufacturing partner to bring those materials to finished products.

Our founding belief is simple: the extreme environment of the Qinghai-Tibet Plateau produces botanicals with exceptional active compound profiles. Our job is to capture that value — consistently, cleanly, and at scale.

What We Do

🌿 Plateau Botanical Ingredients

We supply wild-crafted and organic ingredients from the Qinghai-Tibet Plateau, with full traceability from source to port. Our portfolio includes sea buckthorn, goji berry, black goji, and other high-altitude botanicals — available in oils, powders, extracts, juices, and dried fruits.

Ingredient Formats Key Active Markers
Sea Buckthorn Seed oil, fruit oil, oil powders, fruit powders, flavonoids, proanthocyanidins, juices, dried berries Omega-7, total flavonoids, proanthocyanidins, vitamin C
Goji Berry NFC puree, concentrated juice, fruit powder, polysaccharide extract, seed oil, dried berries, bud tea Polysaccharides (LBP), zeaxanthin, β-carotene
Black Goji Extract, dried fruit, juice Anthocyanins
Other Botanicals Extracts and powders Rhodiola, astragalus, cistanche, codonopsis, pomegranate, mulberry, blueberry, rape pollen

⚙️ Contract Manufacturing (OEM / ODM)

Our four production centers cover the full journey from raw material to finished product. Services include formulation development, stability testing, regulatory documentation, packaging design, and scalable production.

Softgels Oil-based and oil-powder formulations
Functional Beverages RTD shots, oral liquids, juices, concentrates
Solid Drinks Powdered sachets, granules, effervescent powders
Gummies Functional and nutrient-enriched gummies
Tablets & Hard Capsules Compressed tablets, two-piece capsules
Private Label Custom formulation, packaging, and brand-ready finished goods

Why the Qinghai-Tibet Plateau Matters

The Qinghai-Tibet Plateau is the highest and largest plateau on Earth — averaging over 4,500 meters in altitude. It is one of the world's four ultra-clean zones, with minimal industrial activity, intense UV exposure, dramatic temperature swings, and long sunshine hours.

These stressors drive plants to produce higher concentrations of protective compounds. Compared with low-altitude alternatives, plateau-grown sea buckthorn and goji berry consistently show elevated levels of flavonoids, polysaccharides, omega-7, zeaxanthin, and vitamin C.

That is not marketing. It is environmental biology.

Our Production Network

Flagship

🏭 Xining — Super Ingredient Plant

Xining Super Ingredient Plant
Qinghai Bio-Technology Industrial Park, Xining

Our flagship raw-material processing and extraction facility, located at the gateway to the Qinghai-Tibet Plateau. Equipped with supercritical CO₂ extraction, low-temperature vacuum concentration, pressure spray-drying, and high-speed centrifugation.

Supercritical CO₂Spray DryingCentrifugation
Organic · Fresh

🌿 Golmud — Organic Fresh Extract Base

Xining Super Ingredient Plant
Qaidam Basin

Our organic fresh-processing and cold-chain facility, designed to preserve active compounds and sensory profiles from the moment of harvest.

Cold ChainFresh ProcessingOrganic
Heritage · Pharma

🏛️ Nanjing — Tong Ren Tang Center

Xining Super Ingredient Plant
Nanjing, China

Combines modern pharmaceutical-grade manufacturing with the heritage of Tong Ren Tang, one of China's most respected traditional health brands. Focused on solid oral dosage forms and modern tonic products.

Pharma-GradeSolid DosageTonic Products
Innovation Hub

🚀 Taizhou — Emerging Health Hub

Xining Super Ingredient Plant
Taizhou, China

Our innovation-focused facility for fast-growing health product categories. Built for speed, flexibility, and market responsiveness — ideal for brands launching new functional products.

Rapid LaunchFlexibleFunctional

Our Resource Base

Wild Sea Buckthorn Base200,000+ mu in Qinghai high-altitude zones (Datong, Huzhu)
Organic Goji ZoneCertified organic goji bases in the Qaidam Basin and Ningxia-Qinghai corridor
Geographic IndicationAuthorized user of "Chaidamu Goji" agricultural GI
Altitude Range2,800–4,500 meters above sea level
Organic CertificationsChina Organic, EU Organic, USDA NOP, JAS Organic

R&D & Innovation

We operate the industry's first academician workstation, led by Academician Sun Baoguo (Chinese Academy of Engineering) and Academician Zhang Xueji (Russian Academy of Engineering). We maintain active research partnerships with 20+ institutions, including the Northwest Institute of Plateau Biology (CAS), Jiangsu Academy of Agricultural Sciences, and Nanjing Agricultural University.

Academician WorkstationFirst in the industry; dual-academician leadership
National-Local Joint LabRecognized by China's National Development and Reform Commission
Patent Portfolio30+ invention patents, 30+ major scientific achievements
National ProgramsLead/participant in 11th Five-Year Plan, Torch Program, Spark Program, and Western China major projects
Industry StandardsLead drafter of T/ISAS 001-2020 (sea buckthorn seed oil) and T/ISAS 005-2021 (sea buckthorn seed proanthocyanidins)

Quality & Certifications

Our analytical center is accredited under CNAS and CMA standards, with 150+ advanced instruments (HPLC, GC, GC-MS, LC-MS, AFS) supporting 3,000+ testing parameters — including food nutrition, contaminants, heavy metals, microbes, toxins, and environmental monitoring.

Milestones at a Glance

2002Founded in Xining, Qinghai — pioneering highland botanical development
2003–2005Established China's first Qinghai-Tibet Plateau Sea Buckthorn Research Center; led national S&T project; recognized as High-Tech Enterprise
2006–2013Established industry-first Academician Workstation
2014–2017First Chinese sea buckthorn enterprise to pass US FDA on-site audit; designated National Key Leading Enterprise; expanded to eastern China
2018–2026Launched Nanjing & Taizhou production centers; certified as National Green Factory, BRCGS Grade A (Food Safety); awarded "Little Giant" enterprise; wolfberry base received national "Three Nos and One Full" certification

How We Work With Partners

1.
Specification Review — We match our ingredients or capabilities to your formulation, market, and regulatory needs.
2.
Sample & COA — We provide samples with full analytical data, including active compound content and contaminant screening.
3.
Regulatory Support — Organic certificates, safety data, and export documentation for your target markets.
4.
Stable Supply — From drums to full container loads, our base network ensures consistent delivery.
5.
OEM/ODM Execution — From concept to finished product, under one integrated quality system.

What We Believe

📐
Science over story — Every claim backed by data or peer-reviewed evidence.
🔍
Traceability as standard — From soil testing to final COA, every batch is documented.
🌱
Clean by design — The plateau reduces pest pressure; our lab confirms what nature starts.
🤝
Partnership, not transaction — We operate as an extension of your R&D and procurement teams.
🌍
Global compliance — Built to meet the strictest international requirements.

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Ready To Source Plateau-Grade Ingredients?

Whether you need a specific ingredient specification, a sample with COA, or a turnkey formulation and manufacturing partnership, our technical sales team is ready to help.

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We respond within 24 hours, Monday through Saturday.

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